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Canal & River Trust: Kingfisher
For centuries, Britain's canals and rivers have brought people together – to make memories, share stories, and find moments of peace and joy. But what most people don’t know is that this historic network requires constant upkeep and protection from a charity – costing many millions of pounds each year. That’s why, for the first time in its history, Canal & River Trust has launched a TV advert to promote legacy giving – inspiring people to help protect the waterways they love, long into the future, with gifts in their Wills. The Birdwatcher is a quiet, powerful film that speaks to the deep connections that are formed by the canals and rivers that wend the length and breadth of the country. Created in partnership with creative and strategy agency Consider and Knucklehead director Hugh Rochfort, the advert follows a young boy on a heartfelt quest down a canal to see his first kingfisher, guided by directions that his Grandad handed down to him.
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