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Integrated
Ultramel: Zen
Ad agency Rapt Creative know a good thing when they see it. ✨ For starters their client Danone, who’re launching not one but two new lines for their Ultra Mel Brand. The first, a doubling up of the deliciousness of an iconic favourite, Ultra Mel custard. The second, Ultra Mel Delight – a brand new, exquisitely indulgent dessert.🍮
Rapt Creative also know from previous experience that Spitfire’s Paul Ramaema is a good thing too, with exceptional taste of his own when it comes to bringing concepts to life.🎥 For Ultra Mel’s new, creamier custard, Paul takes the campaign line of “2x the cream for double the joy” and lays on an extra generous helping of appetite appeal, styling and cast performances as new Ultra Mel custard turns a boy’s birthday party into a doubly delicious celebration. Ultra Mel Delight meanwhile, offers an on-the-go young professional a well deserved time-out to escape her frenetic life. Paul quadruples up the busy-ness of his character before, thanks to Ultra Mel Delight, time slows down with a more-ish moment – and a perfectly delightful treat.🤤 Do you know a good thing when you see it? Call Spitfire today and we’ll get Paul doubling up the delight on your idea too.
Cast Coordinator - Hloni Ntsooa |
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