Westpac: It's Your Idea

Lavender* (Sydney) wanted to hear people say for themselves what annoys them the most about banks, so they built an unbranded Truth Pod, took it to a number of locations and invited regular people in to have their say. They filmed the whole process and made a TVC out of it. It’s like conducting the research for an ad whilst making it – a bold move for one of Australia’s Big 4 banks. The result: Aussies vent their spleens about banking.