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Sip'n Save: Empty fridge
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The brief for Sip’n Save Drive Thru’s was really to promote convenience. It was determined that convenience meant three things – always close, open late and great range. Rather than try to put all of this into one ad, KWP Adelaide made three, each exaggerating the nightmare and horror of an empty fridge, having to buy the wrong beer, and not being able to find a bottle shop. To give each of the ads their own ‘look’, they decided to make them look like horror movie trailers from three different eras: the 50s, the 60s and the 70s.
Project Manager: Hanns Bergs, Media: Lucy McFarlane, Sound: Best FX, Post-Production: Oasis Related |
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