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Top 6: December 3rd 2008
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Endangered Wildlife Trust: Extinction
Top 6: December 3rd 2008
To dramatise the daily rate of species extinction and generate donations for the Endangered Wildlife Trust, Lowe Bull Cape Town ran a series of strip ads in The Times newspaper. As the readers paged through the day's events, the species continued to add up, ending with a sobering statistic and a call to action on the last page.
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