TV ad: Satellite Radio: Discover Again

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SiriusSatellite Radio Canada announced the launch of a multi-platform campaign encouraging consumers to explore and re-discover the music they've forgotten, or never knew they loved. Created by BBDO Toronto and Proximity Canada, the campaign includes television and online ads, just in time for the holiday season.

Executions will also be posted on www.sirius.ca <http://www.sirius.ca/> reflecting the same look and design as the banner ads which includes content for talk, sports and an offer for consumers to receive three months of free service.

Creative Commentary
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Category Home electronics
Client SIRIUS Satellite Radio Canada
Agency Proximity Canada
Production OPC, Toronto
Country Canada
Uploaded 22 November, 2008

Credits

Director
Steven Diller
Executive Creative Director
Ian MacKellar
Interactive Creative Director
John Gagne
Copywriter
Rachel Abrams
Art Director
Linda Carte
Agency Producer
Tracey Azzopardi

Other credits

Agency, City: BBDO Canada, Toronto

Client: SIRIUS Satellite Radio Canada

Paul Cunningham-Vice President Sales, Marketing & Distribution

Janet Langille- Senior Director, Marketing

Greg Cormier-Senior Marketing Manager, Advertising & Brand

Angela Black – Manager, Online Brand & Content

Susan Fracalanza – Manager Online Services

Katherine Goh- Marketing Coordinator, Brand

Spot Title: Discover Again

Creative director: Ian MacKellar

Copywriter: Rachel Abrams

Art director: Linda Carte

Agency Producer: Tracey Azzopardi

Production House: City: OPC, Toronto

Executive Producer: Harland Weiss

Director: Steven Diller

DP: Stephane Valleé

Editorial: City: School, Toronto

Editor: Mark Morton

Planner: Lynn Fletcher

Account Management: Chris Perron-VP Account Director, Gord Cheesbrough-Account Supervisor, Catherine Crowe-Account Coordinator

Interactive Credits

Agency, City: Proximity Canada, Toronto

Creative director: John Gagne

Associate Creative director: Dave Stevenson

Copywriter: Dave Stevenson

Art director: Geoff Lee

Project Manager: Joanne Sincich

Flash Developer: Lanny Geffen, Richard Lowenberg

Account Management: Lawrence Hwang-Account Director, Priyanka Goswami–Account Supervisor

Satellite Radio: Discover Again

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