Outdoor ad: Via Carota Craft Cocktails: Manhattan

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Flower Shop New York's new campaign for Via Carota Craft Cocktails celebrates the ease and elegance of ready-to-pour classics. Stripping each drink down to its essential form - like a triangle and circle for the Martini - the work visually distills each cocktail to its iconic core. The campaign rolls out across digital, OOH, and social media, capturing the brand's mix of refined taste and design, and positioning Via Carota Craft Cocktails as the go-to for effortless summer hosting.