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Snickers: Hungal Driving School
The creative idea behind “Hungal Driving School” was “Side-effects of hunger” which was brought alive by the iconic global tagline “You’re Not You When You’re Hungry”. We did that by presenting Snickers as a satisfying saviour when hunger turns a driving instructor into high-energy, larger-than-life Rohit Shetty when hungry. This humorous twist highlighted Snickers as the ultimate savior, offering satisfaction and restoring normalcy when hunger strikes. This creative insight ensured the brand message was amplified in an entertaining and culturally relevant way. The blend of Bollywood action, humor, and hunger-related behavior connected deeply with the audience, re-establishing Snickers as the ultimate hunger solution and driving brand recall.
Purva Ummat - Group Creative Head Related |
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