Bishops Finger: Boob

TThere are over 60 different bottled ale brands on sale in the UK , the nature of ale encourages such repertoire behaviour with an emphasis on local/regional flavours. The aim of the project was to counter this inherent promiscuity. JWT London for client Shepherd Neame targeted a younger drinker and positioned the beer as the opposite of crusty old ales, almost as an alternative to lager.