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AKQA and electriclime° have created a captivating and surreal new film to launch the Jumeirah Marsa Al Arab hotel.
The resort is a unique concept for Dubai’s coastline, inspired by the allure of life by the ocean. It promises guests a sensational journey of escape and new discoveries.
Directed by Pabz Alexander, the film blends abstract, dream-like visuals with a narrative that explores the transformative and transcendent experiences offered by the Jumeirah Marsa Al Arab.
Each scene transitions smoothly into the next, reinforcing the idea of a journey through different facets of life and reality, all within the luxurious embrace of the hotel.
Rich in visual storytelling and surrealist cinematography, the spot follows Egyptian actress and model Tara Emad, as she navigates through various scenarios within the hotel, playing homage to the Jumeirah Marsa Al Arab design.
This professional campaign titled 'Marsa Al Arab' was published in United Arab Emirates in February, 2025. It was created for the brand: Jumeirah, by ad agencies: AKQA and electriclime°. This Ambient, Digital, and Film media campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 17 days ago by electriclime° of electriclime°.
Other credits
Client | Jumeirah
Agency | AKQA
General Manager: Jazz Advaney
Head Of Production: Amit Hasija
Senior Account Manager: Sharon Angel
Producer: Tayyab Qureshi
Executive Creative Director: Simon Reid
Group Creative Director: Joshua Lim
Creative Director: Taraka "Tk" Tennakoon
Production Company | electriclime°
Director: Pabz Alexander
1st Ad: Patrik Farra
2nd Ad: Xerxes Leisher
Co-Founder: Michael Ahmadzadeh
Executive Producer: Jumana Radi
Senior Producer: Layal Mooti
Production Manager: Lana Abu Risheh
Production Coordinator: Therezia Chalouhi
Key Production Assistant: Ibrahim El Saaby, Nikhil Asnani
Production Assistant: Marcos Monteagudo, Carl Vincent Semine, Vrinda Purohit, Malak Edris, Dina Khalaf
Director Assistant: Omar Ibrahim
Director of Photography: Hugo Prats
1st AC: Habib Kadamani
2nd AC: Ali Ayach, Raymond Mouriss
VTO: Michael Mkar
VTO Assist: Maro Magdy Daoud
DIT: Saul Barran
Steadicam Operator: Atef Amiri, Christopher Kechichian
Assistant Steadicam Operator: Joseph Bolous
VFX Supervisor: Germans Fedorenko
Post Producer: Benjamin McFarlane
Cage UW Technician: Richard Forrest
Gaffer: Sohail Iftikhar
Best Boy: Umair Mushtaq Ahmed
Spark: Qaiser Hasnaat, Ijaz Muhammad, Shaffan Ali, Sanwal Siddique, Umer Farooq, Murtaza Zahour, Muhammad Fiaz, Ahsan Akhtar, Muhammad Waris Ahmad, Sabih Ul Hassan, Amir Shehzad
Driver: Nasir Ali
Key Grip: Ibrahim Touma
Best Boy Grip: Ruelito Dagos
Grip Assistant: Ronel Yumul, Boutros Younes, Amar Gurung, Muhammad Sajjad, Bobby Koleybj, Mesfin Chaka, Emad Dawood, Sami Razaq Eid, Emmanuel Adejoh, M.Usman Arshad
Ronin Technician: Petar Bakic
Technocrane Technician (Buggy): Jeremy Connell
Underwater Operator: Michael Rall
Uw Assistant: Richard Forrest
Go Aerial Coordinator: Khaled Zaazouh
Drone Pilot: Alaaeldin Elsherbiny
Camera Operator: William Ferguson
Drone Technician: Angelitto De Jesus
Sfx Supervisor: Rodolphe Saleh
Sfx Assistant: Ali Mohammed Khaja, Ceasar Amarela
Art Director: Bora Batur
Props Master: Rodil Sapios Panim
Art Assistant: Christian Porras
Truck Driver: Imran Yaseen
Art Assistant: Danial Draz, Ahtasham Nawaz
Food Stylist: Luisa Chiddo
Unit Supervisor: Nuwan De Zoysa
Unit Manager: Bekikhaya Shusha
Unit Assistant: Amil Jayasekara, Upatissa Mudiyanselage, Roshan Withanage, Rizwan, Atula, Ajith Pedige, Rojan Karunarathna
Location Manager: Talal Al Dhabyani
Location Support: Hashem Reyashi
Head Stylist: Kawa H Pour
Senior Stylist: Pablo Patane
Wardrobe Assistant: Alessia Casaa, Dalia Redai, Dzhezika "Jessica" Isaeva, Assyl Jaroudi, Aminath Mazin
Hair Dresser Artist: Steve Wahab
Hair Assistant: Siwar Othman
Make Up Artist: Hanen Kacem
Make Up Assistant: Loaa Assaf
Photographer: Mattia Holm
Digi Tech: Sami Sasso
Lighting Assistant: Alireza Yahoozadeh, Raymond Ronald
Casting Director: Dima Elmeriby
Casting Coordinator: Laura Ciccarelli, Giovanna Auriemma
Main Talent: Tara Emad
Manager: Kareem Samy
Wardrobe Stylist: Carmel Gill
Makeup Artist: Sharrif Tanyous
Hairstylist: Fadi Rashwani
talents: ℅ Bareface
Body Double: Parastoo Komasi
Ft Daughter: Antonia Faine
Ft Gallery: Ibrahim Mahmoud, Morante Jenwell Arabit, Tanya Donahue, Andrea Genova, Amirmohammad Firooz
Father: "Sidney" Steven Ballard
Mother: Mina Hachlaf
Grandmother: Rosanna Di Guglielmo
Uncle: Amaury Thimonier
Brother: Bader Kabbani
Aunt: "Majella" Jellu Visscher
Cousin: Lina Oulmidi
Friends: Eliza Jakeline, Nadine Wurzer, Luke Allen
Jazz Singer: Anna Voituk
Featured Cocktail Bar: ℅ Bareface
Love Interest: Guille Andreu
Band Member: Omar Hamdan, Achraf Jaljal, Karim Mahmoud, Isidora Munoz
Featured Pool Club: ℅ Bareface
Post-production
Post Producer: Ben McFarlane
Post Coordinator: Lacheln Reyes
On Set Supervisor: Gary Federenko
Offline Editor: Pabz Alexander
Assistant Editors: Rahul Thandsassary & David Zavadescu
Grade: Toby Tomkins @ Harbor Picture Company & Julia Rossetti
Music Composition & Sound: Max Perryment
Vfx Studio: Sunny Vfx
Vfx Supervisors: Ray-John Fernandez & Sandeep Bacche
Online Editor: Rahul Thandassery
Photography and Retouch: Mattia Holm
