 |
Outdoor
Amazon Books: Romance
A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination - where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning the UK, Germany, and the U.S. The new creative concept, titled 'Bring a Book to Life', is an evolution of the launch campaign, 'That Reading Feeling Awaits', and focuses on the idea that books need readers to co-create the worlds that exist. Unlike in other storytelling media, a story in a book doesn't move forward on its own; it requires the reader's imagination to give it life. The campaign was born from the insight that active participation in world-building is a fundamental incentive for readers to pick up a book.
Illustrator Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
