Outdoor ad: Andrex Toilet Paper: Roll with It

Embed Video

Save for $5
Download FREE with PRO membership

To mark Oasis’ homecoming reunion, Andrex and FCB London, in partnership with Global Street Art and Bowel Cancer UK, have painted a mural in Manchester’s Lever Street encouraging fans to track their poo. Appearing at a site specifically chosen to target fans queuing for the Heaton Park shuttle bus, the mural, dubbed ‘Roll with It’, encourages fans – who are largely part of the 35-54 demographic that rarely or never look at their poo – to take a look back and keep an eye out for signs of bowel cancer.