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Nissan: Pushed to the Limit

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Amplifying the company’s dedication to offering vehicles that meet or exceed customer expectations, Nissan has debuted a new campaign dramatically demonstrating the intensive testing and development that goes into its vehicles. The campaign from TBWAChiatDay NY underscores how every Nissan department, from design and development through marketing and sales, aligns around one core goal of maximising customer satisfaction. Nissan was recently named #1 for New Vehicle Quality among Mass Market brands in the J.D. Power 2025 US Initial Quality Study, reflecting the company’s customer-centric commitment to producing vehicles that deliver quality.
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Agency

Marketing Manager Sid Deshmukh

Managing Director John VanderPloeg

Technical Director Russell Logozar

Strategist Andrea Courtney

UX Designer James Ereiser

Analyst Angela Fu

Marketing Manager Francine Milone

Content Producer Jimena Vargas

Developer Brad Ritten

Strategy Director Kerry Janes

Designer Owen Castanier

Content Producer Tony Charron

Tech Lead Steven Viquez

Technical Director Matt Kraft

Project Manager Lisa Smth

Account Director Mason Friedman

Production JOJX

Production Arcade Motion

Camera Operator Matthew Plaxco

Digital Imaging Technician Har Rai Khalsa

Assistant Director Brett Long

Producer Julie Lee

Producer Josie Van Der Velden

Photographer Jake Dyson

Executive Producer Steve Henderson

Post Production / VFX Trafik

Colour Producer Hugh Copeland

Colour Producer Ben Trumm

Managing Partner Robert Owens

Executive Producer Karena Ajamian

Colourist Nate Seymour

Colourist Ricky Gausis

Post Production / VFX JAM VFX

Flame Lead Pat Munez

VFX Supervisor Kevin Jones

VFX Lead Mike Wigart

Executive Producer Ashley Greyson

Executive Producer Asher Edwards

Editorial CARTEL

Edit Assistant Anchor Mak

Producer Kong Yang

Editor Fernanda Cardoso

Editor Leo Scott

Editor Fernanda Cardoso

Executive Producer Evyn Bruce

Managing Director Lauren Bleiweiss

Music / Sound Source Sound

Sound Designer Charles Deenan

Sound Producer Daniel Lepervanche

Music / Sound Lime Studios

Music / Sound duotone audio

Executive Producer Greg Tiefenbrun

Executive Producer Sydney Ferleger

Head of Production Ross Hopman

Managing Director Dana Hom

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