Amplifying the company’s dedication to offering vehicles that meet or exceed customer expectations, Nissan has debuted a new campaign dramatically demonstrating the intensive testing and development that goes into its vehicles. The campaign from TBWAChiatDay NY underscores how every Nissan department, from design and development through marketing and sales, aligns around one core goal of maximising customer satisfaction. Nissan was recently named #1 for New Vehicle Quality among Mass Market brands in the J.D. Power 2025 US Initial Quality Study, reflecting the company’s customer-centric commitment to producing vehicles that deliver quality.