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GE Aerospace: The Biggest Dream
Following the launch of GE Aerospace’s 'We Were Meant to Fly' platform last year, BBDO NY has shares its latest campaign, 'The Biggest Dream'. The campaign builds on the momentum of last year’s debut with a fresh focus on the Open Fan engine architecture - a dramatic evolution in jet engine design that is more durable and fuel efficient. Through striking visuals and emotional storytelling, the spot is designed to inspire others to join us as we invent the future of flight. This story brings together GE Aerospace engineers and the next generation of innovators to show how together, we’re turning ‘what ifs’ into ‘what’s next.’
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