Three Sweden: The Meeting

With 3World, customers can use their mobile abroad just like at home in over 85 countries. To launch it under the brand platform The nicest thing you can give is a little more, we told a small story about a big gesture.

In the film, a tough-looking man wakes up in the middle of the night, grabs his phone and starts typing. We cut to a sunny country in a different time zone, where a woman is preparing for an important meeting. She’s nervous – until her phone lights up with a message: “Sis, you got this. Good luck!!” Her brother stayed up just to send it at the perfect moment.

The film turns a telecom feature into a deeply human act, showing that sometimes the nicest thing you can give isn’t a gift – it’s a little more of yourself, exactly when it matters most.