Jetstar: Reverse Psychology Sale

You probably shouldn’t read this.

We told Aucklanders not to open the orange suitcase sitting on a luggage carousel in Britomart.

Naturally, they did.

Inside? Jetstar flight vouchers and the start of the Reverse Psychology Sale.

We used a little behavioural science called reactance to make a sale impossible to ignore.

And we definitely don’t want you talking about it.