IKEA: MAMMUT

When moving somewhere new, it’s good to get to know the neighbours, and become part of the community. So, to announce the arrival of IKEA Brighton, we wanted to create an ode to the city’s oldest resident; a love-letter to the seagulls…and their annoying habits...

Residents of Britain’s most famous seaside town have a love-hate relationship with their pesky-winged neighbours:

“Step out your front door, sit on a bench or look out your car window, there are presents left for you everywhere. It’s just part of life that every Brighton local deals with.” (From research group)

“I think they’re evil little b*stards. BUT they’re our own special little breed of b*stards and I wouldn’t have it any other way.” (From research group)