Los Altos: Your Piece of México - Queso Fresco

Your Piece of Mexico – Launch Campaign for Quesos Los Altos

A campaign that connects the flavor of Mexican products with the hearts of those living in the U.S.
Through original music, sung recipes, digital activations, and emotional pieces, each cheese is transformed into a unique cultural experience. The campaign was launched in the East and West of the United States, celebrating Mexican roots, food, and pride with creativity, rhythm, and a lot of soul.