Great Cause: STOP USING FOODAS WEAPON OF WAR

CONTEXT:
In a world overloaded with information, some humanitarian tragedies disappear into global indifference. In Gaza, starvation is not caused by a lack of resources, but by a deliberate strategy where food becomes a silent weapon of war. While the world looks away, hunger is used as a tool of control, turning essential items like water, flour, bread, and milk into deadly instruments. It is urgent to wake people up to this unbearable injustice.

CREATIVE CONCEPT:
The campaign "Food as a Weapon" twists the universal symbols of basic food into strong visual statements against cruelty. By transforming flour, water, bread, and milk into metaphors of weapons, the concept shocks by its simplicity and its truth. These powerful visuals reveal a disturbing reality: when vital resources are used to starve people, food stops being a symbol of life and becomes a tool of destruction. This is a way to force the viewer to face the inhumanity of this silent crime.