Electrolux: Wash Life Balance, 2

​Publicis London has launched its latest campaign for global home appliance manufacturer Electrolux - ‘Wash Life Balance’ spotlighting the brand’s new 900 series washing machine and tumble dryer, by playfully showing how smarter technology means less time on chores and more time living. Inspired by Swedish values and lifestyle, the campaign taps into the idea that Swedes live full, rich lives at their own relaxed pace. It demonstrates how Electrolux’s efficient appliances help people reclaim time for the everyday - striking a better wash-life balance.