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Integrated
KAYAK: Go See For Yourself
KAYAK, the world’s leading travel search engine, has launched the latest instalment of its ‘Go See For Yourself’ brand platform, developed in partnership with McCann Manchester.
At the heart of McCann’s new integrated campaign are two hero spots featuring Booksy, KAYAK’s spokes-button. In the ads, Booksy helps Sue and Mika plan their summer escapes. Both are tempted by the allure of buffet breakfasts, while Sue also dreams of beachside strolls, and, thanks to Booksy, they are able to effortlessly book their perfect getaways via the KAYAK app.
Agency: McCann Manchester Related |
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