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Radio
Pizza Hut: Free Mentions by Pete Zahat
Imagine a creative case where radio hosts end up promoting your brand without even realizing it: that’s how Pete Zahat was born, a fictional listener whose name sounds exactly like our brand. The idea, developed by the independent agency BBA Ecuador, was simple yet brilliant: sending shout-out requests to radio stations across the country so hosts would mention the brand live, naturally and spontaneously. It’s a perfect example of clever, organic marketing, proving that sometimes the best publicity sneaks in with style and humor—without spending on ads.
Director Creativo Ejecutivo: Bryan Recalde Related |
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