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Experiential
Mobile Muster: However it Dies
Every phone eventually meets its end, with an estimated 13 million dead and broken phones forgotten in drawers across Australia, despite 96% of a phone’s materials being recyclable.
To reignite mobile phone recycling, Enigma and artist James Dive created a series of interactive, mechanical artworks within standard out-of-home panels. Each execution dramatises untimely phone death scenarios to help drive a new wave of recycling behaviour. Because However it dies, it can be recycled with Mobile Muster.
Executive Director: Sally Lawrence Related |
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