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Ford: Timeless Roads
For Grandparents’ Day, Ford Ecuador, in collaboration with the independent agency BBA, launched “Timeless Roads”, a graphic campaign celebrating the wisdom and experience that come with age. The central image captures an elderly person’s hands gripping a Ford steering wheel, where every wrinkle traces a map of roads traveled and memories lived. The message, “The best journeys aren’t measured in miles”, emphasizes that the true value of any journey lies in the experiences, not the distance.
The photograph combines a close-up of the steering wheel with a softly blurred background, conveying motion and continuity. “Timeless Roads” balances aesthetics and emotion, showing how Ford accompanies not just the physical journey, but the journey of life itself, turning driving into a poetic tribute to grandparents and the legacy they leave behind.
Chief Operating Officer: Francisco Villamarín Related |
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