TV ad: Baileys: Films on 4 Sponsorship Idents

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With the launch of Baileys new 'Listen To Your Lips' campaign, JWT London saw an opportunity to subvert the most climactic part of any film - the screen kiss. A series of idents drawn from a selection of film genres through the ages, show a couple lean in for a passionate embrace. At the critical moment however, our heroine rejects her partner in favour of a sip of Baileys, indicating the latter is more pleasurable.