Floating Bag: Magic - i Outlet

Grey Kuala Lumpur was given the task to design a shopping bag for Magic-I, a magic shop. It has to be relevant to the business, original and impactful.
The handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic! This original idea created quite an impact, getting stares from passer-by who couldn’t believe their eyes.