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Allwyn: It Could Be You

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Allwyn, operator of The National Lottery, has launched its new campaign for Lotto, instilling win belief across the nation. At the heart of the integrated campaign is a cinematic film created by agency of record VCCP and production company Radical Media and director Dave Meyers in collaboration with VCCP’s global content creation studio Girl&Bear.
Credits Other credits

Managing Director Hannah Fitz-Gerald

Business Director Roxanne Courtman

Account Director Fionn O’Doherty

Account Manager Jasmine Khaliq

Chief Strategy Officer Michael Lee

Planning Director Joe Miller

Agency Girl&Bear

Agency Producer David Vass

Production Assistant Nathan Lake

Broadcast Producer Alexia Collins

Producer Jonny Powell

Producer Heather Mooney

Agency Talon

Media Hearts & Science

Managing Partner Rebecca Burke

Chief Strategy Officer Simon Carr

Strategist Frith Hofmeester

Client Director Jonathan Price

Business Director Benjamin Rutherford

Client Director Jack Stein

Client Director James Sansom

Head of Planning Tessa LeGassick

Planning Director George Viner-Price

Head of Production Chris Pyatt

Business Director Martyn Searles

Account Director Sophie Babbage

Account Director Paul Mellor

Production Radical Media Europe

Managing Director Ben Schneider

Producer Maggie Curwin

Production Designer Francesca Massariol

Stylist Verity May Lane

Casting Kharmel Cochrane

Production Girl&Bear

Design Director Clary Vikstrom

Designer Ayesha Handy

Research & Development Rachael Hinge

Head of Production Scott Mitchell

Studio Manager Thomas Whetnall

Studio Manager Lee Forster

Artist Paul Craig

Editor Amelia Eve

Executive Creative Director David Feldman

Creative Director Rachael Kendrick

Creative Maisie Vickers

Post Production / VFX Black Kite

Colourist Richard Fearon

VFX Lead Amir Bazazi

2D Lead Marcus Moffatt

2D Lead Matt Hutchins

3D Lead Jim Cullen

Producer Phil Brewster

Editorial The Quarry

Editor Jonnie Scarlett

Managing Partner Tor Adams

Edit Assistant Henry Thackray

Music / Sound SIREN

Music Producer Sian Rogers

Composer Chris White

Music / Sound Factory Studios

Sound Designer Jack Hallett

Sound Producer Olivia Endersby

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