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Outdoor
Skoda: Safety Billboards
Safety Billboards, advertising panels transformed into road signs. The Business Intelligence teams at DDB Paris collected all available data on the most accident-prone areas for cyclists. These include: dangerous intersections, pothole locations, high-risk crossroads, and collision zones between cyclists and other road users.
Once consolidated, this data was cross-referenced with the locations of JCDecaux and City panels in six major French cities—Bordeaux, Marseille, Nantes, Rennes, Lyon, and Strasbourg—with the goal of contextualizing each point of contact with messages tailored to the specific risks of each location. This cross-referencing enabled Remind PHD to select the nearest advertising panels, which Škoda then transformed into signage capable of warning cyclists, drivers, and pedestrians of various dangers. The result? Enhanced visibility in service of what matters most to Škoda: the safety of all cyclists.
Sound Production: Studio 5 Team: Marine Cremer, Cédric Boit, Clément Reynaud, Alexandre Vicart Related |
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