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Top 6: September 10th 2025
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LACOSTE: From a Crocodile to the Goat, 1
Top 6: September 10th 2025
On the eve of the US Open, Lacoste celebrates its ambassador Novak Djokovic by transforming the brand’s iconic Crocodile into a GOAT (Greatest Of All Time), giving rise to an exclusive capsule collection. This symbolic metamorphosis, named From a Crocodile to the Goat, pays tribute to an extraordinary player who has pushed the boundaries of greatness and transcended what was thought possible in the world of tennis. Novak Djokovic, Lacoste ambassador for more than 8 years, embodies this excellence that fully deserves such a celebration. The GOAT collection is composed of five iconic pieces - polo, t-shirt, tracksuit jacket, cap and trousers – each proudly bearing the exclusive logo. This limited-edition capsule is available across selected countries worldwide. This operation is highlighted by four striking posters featuring Novak Djokovic on the four surfaces on which he created his legend: hard court, indoor court, clay and grass - and bear the line "From a Crocodile to the Goat."
Brand Managers : Nicolas RAKOCEVIC, Stéphanie DERREY, Sami FROBERT, Caroline GÉRAUD RelatedAlso best this week |
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