TV ad: Cóndor: The Flight of Condor

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A lever-arch file brand with 60 years of history that had never communicated anything, and Bolivia’s Bicentennial, became the challenge for this campaign.

Cóndor is a Bolivian brand that, over time, has made its way into offices, companies, factories, notaries, universities, schools, businesses, homes, and countless other places, because it is a strong, durable, and high-quality product. It was created to safeguard important documents and papers that must be preserved for many years.

This is how El Vuelo de Cóndor (The Flight of Condor) was born — an epic journey paying tribute to Bolivia’s Bicentennial, filled with pride and emotion, where we made the file “fly” over iconic locations across the country such as the Andes Mountains, Salar de Uyuni, Death Road, the Chiquitania, the Amazon, Lake Titicaca, Sucre, and more, accompanied by a story told from the heart.

With the help of AI, we brought to life stunning landscapes of Bolivia that perfectly contrast with the flight of the 3D-designed Cóndor file. A remarkable production by Mostro Squad from Chile.

Without a doubt, this project celebrates what is ours through creativity, technology, and innovation. #WeAreNotAlone in #1947