Ajax: Eggsplosion

A tongue- in-cheek collection of portmanteaus that combine household disasters with natural catastrophes.
VML introduced a bit of humour back into the category of household cleaning by smashing together the names of different food and drinks with natural disasters. The campaign helped remind Australian's that whilst a big mess might seem like the end of the world, if you have a bottle of Ajax Spray and Wipe under the sink you can relax.