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Web Film/Experiential
Seasol: Dirty Old Secrets
Seasol is an iconic Aussie garden brand with generations of loyal fans. But to connect with younger gardeners raised on TikTok tips and influencer hacks, it needed more than another product demo.
So we created Dirty Old Secrets - a hilarious documentary series that unearthed the wisdom older gardeners have been holding onto for decades. Each of the ten bingeable shorts reveals hacks, tips and wonderfully weird rituals from seasoned backyard experts. From citrus tricks to edible patches, the content is pure comedy wrapped around genuinely useful advice. It’s gardening like we’ve never seen before: funny, a little wacky and culturally relevant. Film became the beating heart of the campaign, not as advertising, but as entertainment people actually wanted to watch and share.
Group Managing Director: Renee Hyde Related |
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