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Tempo Tissues: TaxiTop 6 this week
Tempo, Europe’s leading tissue brand owned by global leading hygiene company Essity, is celebrating the quiet power of everyday heroes in a new pan-European campaign created by AMV BBDO. Rooted in emotional truth, the multichannel campaign spans TV, online, social and in-store, and pays tribute to the often-overlooked people who make a difference, who instinctively support others through life’s ups and downs. When they offer a Tempo, it’s more than just a tissue. It’s a moment of empathy. A gesture of care. At the heart of the campaign is a film titled ‘Taxi’, directed by Stefanie Soho through Smuggler. Building on Tempo’s “Ready for Anything” brand platform, also developed by the agency, the script follows a day in the life of a taxi driver. He’s calm and composed on the emotional front line - listening, absorbing, quietly offering support. A box of tissues always within reach. Like Tempo, he’s ready for whatever the day brings.
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