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Top 6: September 24th 2025
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Lime: Good Service On All Limes, 1
Top 6: September 24th 2025
This week, London has experienced major disruption as the Underground has ground to a halt due to service disruption on the Underground. With the whole city being left without a key mode of transport, the capital has seen many commuters turn to Lime. During the first two days of this week's Underground service disruption, Lime saw more than a 50% increase in the number of e-bike and e-scooter journeys taken during the morning commuter peak hours (7 am - 11 am), compared to the previous week. Journeys were also longer in both distance and duration when compared with the week prior, indicating that many riders relied on Lime for the entirety of their commutes, rather than the first or last mile. In response to the outage, the rental e-bike operator is reassuring commuters that its service remains up and running. Lime has got their back. Created by The Or, ‘Good Service on All Limes’ takes the iconic tube line names and places a Lime twist on them, reiterating how its bikes are always there to keep the city moving.
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