Ogilvy Thailand, in collaboration with Mum Films, has unveiled a new online film for ThaiHealth’s campaign, “Aging Well: Preparation Before 40” (สูงวัยให้พร้อม ต้องเตรียมก่อน 40). The campaign illustrates how everyday lifestyle choices profoundly shape the way we age. With narrating dark humor and the lively chaos of a reunion party, the film cleverly portrays a range of 40-year-old lifestyles, encouraging audiences to recognize who might be falling into the so-called “Youth Sucker Beast” and prompting reflection on how present behaviors affect one's elder version both physically and mentally.
