Australia Day: Bongo

The Australia Day Council of NSW came to Loud, Sydney with a unique brief. They wanted to target 18-35 year olds, in the online medium and get them to respond, participate and think about what Australi stands for. Ultimately they wanted all Australians to think about their identity every day - not just on Australia Day. The solution was a common element to all Australians. The Anthem. It seems that all publicity surrounding the National Anthem is negative. Musically it is not a particularly nice melody and people find it hard to sing. The lead up to Australia Day could change all that. Loud are challenging all Australians to sing it their way. It's easy, just video yourself and upload it to the website. Introducing, Advance Australia Dare, where they are giving the Australian anthem a fair go.