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Top 6: October 1st 2025
Outdoor-image
Sting: M.R.T. (Motivation Reaction Trial Station)Top 6: October 1st 2025
BACKGROUND
Bangkok’s MRT, the place where energy levels go to nap. Especially at Phetchaburi Station where commutes are long, footsteps are heavy, and vibes are low. IDEA For Sting, the most Fun Energy drink, this isn’t a problem. It’s a PLAYGROUND. Because when people are most tired that’s when Sting shows up best. So we flipped the switch on fatigue. Instead of handing out samples the usual way, we turned a dull transit space into a full-on interactive experience. EXECUTION A massive OOH screen with motion tracking that scans your energy as you walk by. Low on energy? The screen playfully roasts you, Sting style. It dares you to bring it back with dance moves, power poses, or your own flair. Can’t keep up? No worries. Sting’s got your back with a product trial on-site. From passive to active. Tired to wired. At MRT Phetchaburi, commuters became performers, strangers turned into cheer squads, and Sting didn’t just give energy, it provoked it. Try hard? Nah. Try fun. Try Sting. Because energy isn’t just felt, it’s shown! RESULTS 20M+ impressions 250K engagement on TikTok & Meta 14,500 samples out in days 50% growth market share (from Feb to Apr 2025)
Kaiwan Teanngam : Creative Director Also best this week |
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