Hyundai Ecuador: Stability - Life Signals

Hyundai presents a campaign for World Suicide Prevention Day (September 10). The concept is built on a simple truth: we are all trained to recognize warning signals in our cars, but we often fail to notice the equally urgent signals in people.

Through short, direct, and memorable messages, the campaign highlights how symptoms such as extreme mood swings, social isolation, or impulsive behavior are just as critical to address as any light on the dashboard.

The creative idea connects automotive safety with human care, using the metaphor of vehicle warnings to deliver a prevention message that is clear, empathetic, and powerful:

“Your car’s signals aren’t more important than your own. Noticing them can save you.”