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Radio
Alberta Society of Radiologists: Birds & Eyes
PROBLEM:
1 in 7 women in Alberta will face breast cancer in their lifetime, yet less than half of women aged 45–50 are getting screened. SOLUTION: We merged the science of data set comparison with boobs, to introduce Venn Mammograms—a visual system designed to target some of the most memorable moments in this generation of women’s lives—inside a pair of boobs.
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