All About Francis: All About Francis - Journey Posts

Briefing

An experience between the real and the digital, the artificial and the natural. Between obligation and desire. An intense creative process using Artificial Intelligence, in order to present Francisco in the Portugal he will never know and in the intimacy he will never reach with the Portuguese and the world. For 26 days, juxtaposed with the WYD event, on a long route through 22 cities, 73 posts and 12 reels were created about this utopian visit throughout the country, punctuating each one with details of local culture, from clothing to music, from gastronomy to activities. A rhythm only possible with the help of AI in the creation of each image. A Pope created digitally and documented in an experience that paradoxically reveals his most human and vulnerable side, fictionalized in manifestations that place him today, as a man, among us.


Description

The Pope visits Lisbon in August. Wherever the Pope goes, the cameras of the whole world go. But what if, for once, the focus were not on the official program but on my work as an art director? Impossible in the Pope’s life, perhaps possible in Francisco’s. Is it possible to use A.I. to create an alternative narrative about a visit of Francisco without political, religious, or commercial agenda? Above all, refusing to passively accept the aesthetic and contextual decisions of algorithms, through “fine-tuning” that counters artificiality and enhances a possible and nearby reality?


Result

NUMBERS OF THE JOURNEY:
100 Images
73 Posts + 12 Reels
22 Cities
6 Traditional outfits
13 Regional songs

AWARDS: ADC*E Bronze Design

https://www.oneclub.org/adceurope/showcase/2024/-item/55127

CCP (Creative Portuguese Club) - Gold

https://www.clubedacriatividade.pt/detail-premio/entry_138374/

PRESS:
Revista Briefing – 02-8-23 https://shorturl.at/fitFM
Meios e Publicidade – 02-8-23 https://shorturl.at/AJSY4
CCP – 02-8-23 https://shorturl.at/bqMY7

PUBLICATIONS:
Luerzer’s Archive
1_The journey of Francis continued beyond Portugal, in ed. 225 – 04/23. 6 ads + 2 images published. https://shorturl.at/clAO1
2_Project amplified by Luerzer’s to promote ed. 226. https://shorturl.at/qEHNO

The full project:

https://paulomariano.com/ALL-ABOUT-FRANCIS-A-I-Artistic-Project

https://paulomariano.com