TV ad: New World: Meat the Parents

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New World's butchers are in-store from the early hours of the morning every day, hand-cutting, seasoning and preparing meat fresh for customers. To bring this local expertise to life, DDB created the ‘Certified Wonderful’ stamp – a mark of approval that makes New World’s high standards instantly recognisable.

The campaign launches with a hero TVC under New World’s ‘True Stories’ creative platform, following a Kiwi dad preparing his “signature dish” for his daughter’s new boyfriend – only to reveal the true hero behind the meal: his local butcher.

Category Food
Client New World
Agency DDB Group Aotearoa
Production Flying Fish
Country New Zealand
Uploaded 29 September, 2025

Credits

Director
Andrew Laurich
Chief Creative Officer
Gary Steele
Creative Director
Gaelyn Churchill
Creative Director
Peter Wujkowski
Senior Art Director
Jack Wadham
Senior Copywriter
Karla Tarr
Creative Director
Courtney Dow
Managing Partner
Natalie Pierpoint
Business Partner
Stef Wilson
Senior Business Director
Chelsea Bostock
Integrated Producer
Emilia Robertson-Mccoy

Other credits

Production Company: Flying Fish

Producer: Sam Attenborough/James Moore

DOP: Andrew Stroud

Post production Grade: Dave Gibson

Post production online: Leon Woods

Editor: Nathan Pickles

Soundtrack/composer/Music: Shane Taipari, Franklin Rd

Media Agency: PHD New Zealand

Client

Foodstuffs Group General Manager – Marketing & Media: Dominic Quin

New World Head of Marketing & CX: Giselle Bleakley

New World Senior Marketing Manager (Brand & Strategy): Deb Fell

New World Senior Brand Manager (Brand & Strategy): Michelle Goodes

New World Brand Manager: Warsha Lata

New World: Meat the Parents

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