Arena Club: Anywhere

Nothing can get in between sports card collectors when they want to buy, sell, trade, and showcase their prized collections in this new campaign from Arena Club.

The Arena Club introduces a new tv campaign following the launch of the company’s first brand spot featuring Derek Jeter, who co-founded the company with serial entreprenuer Brian Lee (Honest, Legalzoom, ShoeDazzle). The new direct spots feature sports card trading influencers Jay Moslehi (IG: @mojosportsllc) and Ben Krohn (IG: @krohnscaptures).

The sports card trading industry is a fast growing 11 billion dollars plus industry and is on target to nearly double by 2030. Arena Club is leading the way by building an innvoative and comprehensive hub for collectors, offering AI-assisted grading, buying, selling, trading, and secured vault storage of cards all in one place.

“After our first successful brand campaign launch, we wanted continue our forward momentum and follow up with strong product messaging using real collectors.”, said Jay Roberts, chief marketing officer at Arena Club. “Jay and Ben aren’t actors, they’re real users of the app, and they love how it’s helped them grow their collections and connect with other hobbyists from anywhere they choose to do it from.” he added.


The fun and light-hearted campaign showcases the influencers praising the many key benefits of the app, ultimately highlighting the fact that you can buy, sell, and trade from anywhere you want, doing anything you want - 24 hours a day, 7 days a week. A great convenience for seasoned collectors and new collectors entering the hobby.“I am a collector myself and I set out to build an amazing hub for passionate sports card hobbyists. We’re using technology (AI, blockchain) to bring transparency to grading, authenticity, efficiency, and community to the historically analog and often frustrating world of sports card collecting.” said Brian Lee, founder of Arena Club.

The campaign launches in selected markets across the US.