 |
Radio
Les Mills New Zealand: The Commitment-Phobe Membership - 'London'
If you're someone who avoids commitment, the thought of signing up for a typical 12 or 24 month gym contract would have you running for the hills. That's why Les Mills New Zealand have created the new Commitment-Phobe Membership, with a contract designed to be shredded after three months (no commitments asked).
These radio ads act as a recruitment campaign for Commitment-Phobes, using painfully relatable examples to grab their attention and let them know that their avoidant behaviours no longer have to be a barrier to fitness.
Les Mills New Zealand: Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
