Jack in the Box: Revenge of the Munchies

Jack in the Box is unlocking a new world of value. This isn’t just another LTO launch or low-priced deal. This is DealQuest – a choose your own adventure game inside the Jack app, where the menu comes to life, and players unlock codes to purchase the seasonal Monster Munchie Meals and classic Jack in the Box favourites they just battled. Bringing customised QSR marketing to life at a scale never before possible, DealQuest: Revenge of the Munchies is powered by AI, allowing each player to craft their own dynamic adventures and encounter a unique, gamified brand experience that generates real value in every playthrough. In the game, DealQuest players will meet Jack in a Jack in the Box restaurant where something is amiss. In a witty, apocalyptic twist, they’ll soon find themselves teaming up with Jack to defeat a legion of evil ‘AI Munchie Meals’ that bite back. As players type actions, questions and decisions that progress their unique game storyline, they will interact with real menu items and discover deal codes to redeem for real Jack foods.