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UKG: When Work Works, Everything Works, 60s
UKG, a leading global AI platform for HR, pay, and workforce management, has unveiled a bold new logo and identity with the launch of its global brand campaign, 'When Work Works, Everything Works.' The campaign marks a major leap forward in UKG’s evolution as the world’s Workforce Operating Platform unifying HR, pay, workforce management, and AI agents into a single solution that turns the world’s largest workforce data set into critical business insights supporting every worker — from the front office to the frontline. The new brand campaign features Adam Scott, acclaimed actor and star of the Emmy Award-winning series, Severance, and arrives at a critical cultural moment: as burnout, hybrid work, and frontline workforce complexity challenge leaders everywhere, UKG is showing that when work works better, businesses, employees, and customers all thrive.
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