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Outdoor
Tesco: Stickers, 4
Tesco and BBH have served up a powerful creative statement that proves ‘Every Little Helpsʼ is more than a slogan. The new 'Stickers' campaign, which breaks this week, is a vibrant and playful response to a stark reality: fewer than 1 in 10 children regularly eat the recommended five-a-day. To tackle this issue, Tesco has donated over 10.8 million portions of fruit and vegetables to schools across the UK over the last two years. The campaign from BBH is designed to celebrate and raise awareness of Tescoʼs commitment to community initiatives. To demonstrate the massive scale of these donations, BBH tapped into a simple truth: kids love stickers. The agency created a suite of unique fruit and veg stickers, rolling them out across press and DOOH channels. The campaign's visual identity was even applied to the Tesco logo itself, which gets a sticker-style treatment to anchor the entire creative concept. The hero placement, an Old Street Canvas takeover, is a vibrant showcase of the work, with additional placements planned for press and out-of-home, including a cover wrap for the Metro.
Designer Miguel Sousa Related |
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