JCPenney: Omitted

​JCPenney has unveiled Ashley Graham for JCPenney, an exclusive collection designed only for curvy women. Ashley Graham serves as creative director for the multi-drop collaboration that is a celebration of resilience and the belief that every woman of every size deserves to feel seen, heard, and beautifully styled – finally getting their main character moment. You may have seen the trailer circulating for Ashley Graham’s 'Omitted' …. a film that, in actually, doesn’t exist. It’s intent? To spotlight a critical truth: curvy women are still rarely cast as leads, both in Hollywood and in fashion. In response, JCPenney created a trailer for the kind of movie (and narrative) the industry needs to see more often while also empowering women to claim 'main character energy' on screen and in everyday life. It’s also a bold reintroduction to the retailer’s multi-year partnership with Ashley Graham and debut of her highly anticipated namesake collection that redefines fashion and unapologetically honours curve in every form.