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Tork: The Unusable Restroom
Publicis London has launched a new campaign with Tork, an Essity brand and leader in professional hygiene, to spotlight the hidden barriers to hygiene in public restrooms that impact more than 50% of people every day. To bring the reality of these challenges to life and showcase the need for more inclusive hygiene in public restrooms, Publicis London and Tork drew on new global research to design an experiential, non-inclusive restroom which reveals the barriers to inclusive hygiene faced by many people.
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