Wonderful Pistachios: High Five

​Wonderful Pistachios unveiled the next chapter of its partnership with Buffalo Bills quarterback and pistachio farmer Josh Allen, debuting a national advertising campaign that puts Allen’s NFL stardom centre stage following the impactful launch of the Josh Allen Scholarship. Set to air through the remainder of the NFL season, the television spots build on Wonderful Pistachios’ comedic 'The Don’t Hold Back Snack' campaign that launched earlier this year, but with a football-inspired twist. The Josh Allen Scholarship and multi-level marketing campaign highlight Allen’s unique role as both a star football player and an official grower of Wonderful Pistachios. His family’s farm in California’s Central Valley, which produces pistachios for the brand, provides authentic connection that blends family farming tradition with professional excellence on the field.