In a world where everything needs to be made faster and cheaper than the day before, it’s more tempting than ever to take shortcuts. But as a purpose-led brand, Greenfield Natural* Meat Co.® has been making meat right, without shortcuts, since the beginning. That means animals raised without the use of antibiotics. Or gestation crates. And a 100% carbon-neutral commitment to sustainability. It’s the hard way. But it’s the right way. This is the promise at the heart of its latest campaign ‘The Hard Way’, launching at a time when it’s never been easier to take shortcuts with visual storytelling either. As AI continues to push the boundaries of what’s possible, Greenfield Natural* Meat Co. pushed in the opposite direction, turning the production concept of the campaign into a metaphor for its own approach to farming.
